Sunday, November 18, 2018

Apple Inc. Marcom India


Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing commercials for its products received widespread critical acclaim. However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company. In 1985, Wozniak stepped away from Apple, while Jobs resigned and founded a new company — NeXT — with former Apple employees. 

Brand Manager - Marcom India

The role of the Marketing Communications group at Apple in India is to develop unique creative marketing solutions that will support Apple’s business growth without compromising the need for flawless development and execution of world-class communications.

You will need to be fluent in a variety of media, including print, digital, and video/motion graphics and should be highly experienced in both product launch and sustaining activities.

This position requires a deep knowledge of the creative development process and you will need to develop and maintain key relationships both globally and locally within the Marketing, Public Relations, Sales, and Sales Operations organisation.

In this role, you will also be the primary point of contact for the WW Marcom planning team responsible for collecting and sharing insights as it pertains to the local market.
Key Qualifications 

Job Description:
  • Effectively lead all local market launches, sustaining activities around products, and seasonal projects.
  • You will act as the key interface between the WW Marcom teams and local Marcom and PR teams.
  • Work closely with the WW Marcom team to establish local Marcom goals and product strategies.
  • Gather and provide strategic market insights to the WW planning team that ultimately help drive more relevant and impactful communications.
  • Work with local agency partners to ensure that all deliverables are fully integrated and flawlessly executed, meeting Apple's extremely high-quality standards.
  • Provide strategic communications input and guidance to all functional areas.
  • Provide regular planning updates and insights to WW and Geo teams.
Requirement: 
  • 10 to 12 years of consumer marketing communications experience in a creatively-driven organisation.
  • Relevant experience in the local market with a consistent and proven track record of developing marketing communications.
  • Deep experience and understanding of the creative development process.
  • Attention to detail and results oriented.
  • Excellent communication and presentation skills.
  • Ability to work both at a strategic and executional level, often within the same hour.
  • Ability to multitask and deliver under tight timelines.
  • Experience in building a communications plan.
  • Fluency in written and spoken English.
Work Location: Gugaon

How to Apply: Complete the online job application form HERE

Deadline: -

Source: HERE